About the author: Dam Linh

Full name: Dam Thi Ngoc Linh was born in 1990. Graduated from Foreign Trade University, currently working at HSBC Vietnam. Often writes economic articles on Dau Tu Newspaper, CafeF.vn, Vietnam Financial Review…

Main content

We will experience the precious things of ten typical Vietnamese businessmen. Each person has their own look, but they have in common: aspiration, commitment, a spirit of learning, creativity, and especially giving their whole heart and mind to the fire of their passion. These are fascinating and useful lessons for our young generation.

Part 1 – The number 1 owners in Vietnam


Truong Gia Binh was born in 1956 in Nghe Tinh. In 1974, Truong Gia Binh received a scholarship to study in the Soviet Union. Abroad, he feels and thinks: "What makes a heroic nation like Vietnam so despised in the world?", "We must wash away the shame of poverty".

After 11 years of study, with the knowledge of a doctorate in mathematics and physics from Moscow State University, Truong Gia Binh returned home with the desire to dedicate and contribute to the construction of the Fatherland. But, in those years, 1986…, the country fell into an economic crisis, high inflation led to extremely difficult consequences. Intellectuals like Truong Gia Binh could not apply their knowledge in practice, nor could they support themselves.

But adversity is an opportunity to generate ideas: Truong Gia Binh founded the Heat Exchange group, determined to make money-making contracts to support each other in science.

Contracts: "Da Lat nuclear reactor for heat load", "Drying system" of the drug factory is Dong Nai… But these contracts are not their dream yet.

In early 1988, academician Nguyen Van Dao signed with the USSR Academy of Sciences a contract to exchange equipment. This is an opportunity for the Heat Exchanger team to take on this mission. Truong Gia Binh thought of building an organization with its own name as a suitable legal entity. In September 1988, FPT Company was born with Truong Gia Binh as its director.

In the early days, FPT operated in many industries to earn money for technology research. Later, Truong Gia Binh thought: “Software must be exported; If the Indians can do it, I can do it too!"

And, the determination of Vietnamese intelligence has put Vietnam on the world's "digital map": converting 1532 applications with a value of US$6.5 million has been received by a large Malaysian oil and gas company.

In 1999, a group of Vietnamese students who participated in the international computer science competition in Turkey achieved excellent results. Upon returning home, they were warmly welcomed by FPT and since then the FPT Young Talents Training Center was born. That is FPT University, with the ambition to have a "global position".

In 2012, FPT has achieved many achievements: Total revenue of 15,350 billion VND, profit before tax of 2,407 billion VND with 15,000 employees spread across 14 countries and 46 provinces in the country. FPT is in the top 100 software and services providers in the world, Top 500 software enterprises in the world, won the gold and silver awards at AICTA 2012, the Nikkei Asia Awards 2013.

Truong Gia Binh is a scientist, a businessman, an open-minded friend; At the same time, he is a very dedicated and caring teacher for young people. Nearly 60 years old, but he refuses to rest, he still teaches at Hanoi National University; FPT Institute of Business Administration, quietly taking the dream boats of young Vietnamese people further.

THAI TUAN CHI with Thai Tuan Textile Company

Thai Tuan Chi was born in 1963 in a poor family of 11 siblings. They live together in a tiny rented house along the canals of District 4. His father works as a traditional medicine dispenser, and his mother does a small business.

At the age of 14, going to school, Thai Tuan Chi discovered the need for portable fans in the theater audience. He became a fan salesman and then sold other items. It was the first job for him to earn an income to help his family. Outside of school hours, he took slippers from the production facility to eliminate termites in the markets and then gradually switched to more valuable items.

After finishing high school, he dropped out of school to learn goldsmithing. But then he discovered that the demand for brocade is so great that we only import brocade from Japan and Korea. He decided to build a textile factory.

He thinks that the factory must have modern equipment to produce high quality products. In front of him, there are many difficulties he has to overcome. Finally, in April 1996, Thai Tuan textile factory was formed.

Thai Tuan's products ensure enough quality to compete with imported goods, but the market has not yet accepted it because of the psychology of branded products and imported goods. Thai Tuan Chi is determined to take quality as the foundation to build Thai Tuan's brand. He said: "I decided to print my brand on the fabric border, because of national pride and for my brand". In 1997, he sponsored and attended an exhibition in Can Tho. The central booth of the fair was "flooded" with Thai Tuan's ao dai, so crowded with visitors that the company ran out of stock.

Soon, Thai Tuan became a Vietnamese Gold Star, High Quality Vietnamese Goods, Favorite Products. The company received the Labor Medal 2nd class and many certificates of merit from the government. And has been the Group providing leading fashion products and services in Asia.

Thai Tuan has achieved so in part thanks to the company's special cultural identity: It is an open, friendly environment for employees to promote their creativity. Leaders are willing to listen to the feedback of employees, and especially Thai Tuan Chi has his own advisor "can spy". In particular, learning is highly valued in the company. To make up for the time when he was young, he couldn't study, Thai Tuan Chi actively participated in the "leadership development" course in the United States; completed the mini MBA program in France; studied business administration in Japan and regularly participated in international conferences and seminars.

Thai Tuan Chi's life philosophy is simply to pursue the three words "Human - Heart - Duc" and it has entered the life of the company. Therefore, many people have been with him since the company was founded until today.


Cao Thi Ngoc Dung was born in 1957 in a family with a business tradition, her grandfather to her parents are both famous businessmen in the Central region. So, business for Cao Thi Ngoc Dung became flesh and blood.

Graduating from the University of Economics in Ho Chi Minh City in 1983, she was assigned to the sales department of the Import-Export Company in District 11; and Phu Nhuan Agricultural Products Company. After that, she was appointed director of Phu Nhuan Jewelry Company (PNJ) with initial capital of 7.4 taels of gold and 20 employees.

In parallel with this task, she is also the director of Phu Gia credit center to solve the potential failures here. She and some other friends boldly established Dong A Commercial Joint Stock Bank.

She built PNJ Company with the focus on jewelry as the main industry. She herself went to countries with strengths in the jewelry industry to learn from experience. She sent key staff to train abroad; hire foreign experts for training in the company. Expert Richard Moore Associate (USA) helped PNJ build a high-end jewelry brand CAO, she imported machinery and equipment to bring the handmade jewelry industry in the direction of industrialization.

Cao Thi Ngoc Dung advocates saving costs, reducing costs, products with light weight, thin, thinner, sophisticated, luxurious, meeting size requirements, building a distribution network, promoting products Products.

Gold jewelry and high-end jewelry of PNJ together with DOJI occupy the largest market in Vietnam. PNJ is ranked 16th in Asia's 500 largest jewelry companies by Plimsoll (UK). Cao Thi Ngoc Dung is the Top 5 powerful female CEOs, Top 5 excellent entrepreneurs. At the end of 2012, PNJ's revenue reached 6,428.4 billion dong, profit was 254.4 billion dong.

PNJ achieved such results because of Cao Thi Ngoc Dung, a brave, decisive and passionate CEO at work. Her business philosophy is to put PRESTIGE first, according to her, because lack of PRESTIGE is death. She advocates "putting the interests of customers and society in the interests of enterprises".

However, Ms. Cao Thi Ngoc Dung's career is not always going strong without problems. She said: “When I first graduated from school, I looked through the ideal pink eyes. But convenience is everywhere, at any time." In 1989, the director of Phu Nhuan Agro-Food Company was arrested for false accusations. She was also implicated and faced investigation. She affirmed: "I am not guilty, I am an educated person, I have self-esteem ...". After her director was innocent, her honor and reputation were restored.

The story of Minh Phung – Epco, East Asia is also a victim. Being awake is not enough, she also has to have a bravery of steel to overcome that "wave".

She responds quickly, understands the tricks of the market, accurately predicts possible events. Those are her unforgettable memories and imprints.

She said: "10 years ago, because of cancer, I changed my outlook on life significantly, from then on I knew how to accept life", "it is not a problem with a lot of money or a little money, but it's not a matter of whether I have a lot of money or a little money. How you live, whether you have tried your best or not, is the important thing." After all the hardships of life, she realized: "Unfortunately, it always comes, but if we know how to go through it, accept it, we can find a new path".

So, conquering yourself and overcoming fear is always the greatest victory.

PHAM DINH DOAN with Phu Thai Group

Pham Dinh Doan was born in 1964 in Ha Tay. In 1987, Pham Dinh Doan graduated from Polytechnic University and was assigned to work at the Institute of Food Technology. He became a good professional officer. In 1989, he was allowed to practice in Thailand for 6 months, and in 1993 in France for 9 months. These two short courses opened a big turning point in Pham Dinh Doan's career.

He realized that in foreign countries, private companies can build large and dynamic corporations. He also sees the potential of the "niche" of the domestic distribution market. Doing science in Vietnam does not have many opportunities, moreover, the economy has begun to have positive changes, it is necessary to actively "take a shortcut, take the lead".

At the end of 1993, Phu Thai limited liability company was born with an initial capital of 3 thousand USD which he had saved and 10 employees. Although many aspects have been prepared before starting, difficulties are inevitable. He works as both a delivery man and as an operational strategic direction manager.

At Phu Thai Group (PTH), people are the factor that makes the difference, PTH constantly invests in domestic and international training courses for staff, creating a working environment for employees. 3 in 1” means both a company, a family, and a school.

Currently, Phu Thai Group has become one of the leading corporations in Vietnam in the field of retail distribution with famous partners such as P&G, Dutch Lady, Philips, caterpillar... with 5,000 employees, 200,000 agents nationwide, directly owning B's mart supermarket chain and big fashion brands like Owen, Winny. The Group was awarded the third-class Labor Medal by the State.

Pham Dinh Doan used to be president of Vietnam Young Entrepreneurs Association, vice president of Vietnam Retail Association, often giving breakthrough ideas to VCCI.

In addition to business, Pham Dinh Doan also participates in a program in the form of "knowledge charity, experience charity" to help revive the spirit of young people.

The messages for young people are summarized by Pham Dinh Doan in five lessons:

Firstly, instead of "diversifying your portfolio", practice "putting many eggs in one basket" and focus on investing in your strongest side.

Secondly, it is necessary to keep in mind the "20 in 1" principle. Besides ideas, skills, enthusiasm, wise plans, there should be other conditions such as knowledge base, spirit, health, finance, society... Because, from idea to reality Reality is a long process that only experience can draw.

Third, if you want to be a teacher of others, be a craftsman first, so that you can be confident, understand your work and command others.

Fourth, youth should find a sponsor and rely on the position of the strong. Actively learn from their predecessors, and apply their lessons appropriately.

Fifth, know how to commit to yourself. Your choices may not be in the majority, but remember, creative and breakthrough ideas are always in the minority. And when we hold these intangible "assets", we must know how to pursue and commit, even commit to life and death with it.

NGUYEN HONG LAM with Omai Hong Lam

Nguyen Hong Lam was born in 1957 in Hanoi. In 1974, Nguyen Hong Lam joined the army and became a student at the Military Technical Academy. In July 1975, he went to the Soviet Union to study at the Leningrad Film University.

After 6 years of study, he graduated with honors and received the rank of Lieutenant. He returned home and was assigned to work at the Army film studio.

The country has just come out of war; falling into crisis, inflation, life is extremely difficult, the more difficult it is, the less people pay attention to the film industry. After much consideration, finally, in 1990, he decided to "go out". He traded in building materials, then in 1992, he started trading in bamboo toothpicks and making soy sauce. At this time, there was a "fashion" for cross-border trade, ocean shipping. Having accumulated a considerable amount of capital, he established a business of Golden Dragon providing credit to merchants. In the end, he lost everything, and then determined to start all over again.

When approaching the field of dried fruit, he immediately recognized the potential of this industry. He began to study the processing of apricots. Vocational training, combined with hard work, he has created many new and delicious varieties of umami, attracting the attention of the market. In 1996, Hong Lam Omai Company was established.

In Hanoi, famous streets for omai are Hang Buom, Hang Dieu, and Hang Duong. Hong Lam is determined to run away to buy a house on Hang Duong Street to promote Hong Lam's omai more easily and quickly.

In 2003, Hong Lam Company invested in an industrial-scale apricot factory, meeting HACCP food safety and hygiene standards, ISO 9001 standard, rather than following traditional manual methods.

Hong Lam can adjust flavors, designs, types to suit and match customer needs. Another difference in Hong Lam Omai is that he brings the national soul, with the image of the old town and Hanoi into the product. Hong Lam omelette is a traditional gift rich in period, contributing to the culinary culture of Trang An people.

Currently, Omai Hong Lam owns a factory in Quang Minh industrial park with an area of ​​2 hectares with more than 100 employees. The company directly manages 15 stores in Hanoi and Hai Phong, 14 stores in BigC from Hai Phong to Hue, Da Nang. In 2011, the company won the Top Vietnam Service Product award.

Nguyen Hong Lam's "Omai story" has really made many people believe that, even if it is a "snack" that should be searched hard, it still has its own "market niche", it is still possible to make it. "serious problem".

MAI Kieu Lien with Vinamilk

Mai Kieu Lien was born in 1953 in Paris, France. Her parents are both doctors in France. In 1957, Mai Kieu Lien's family returned home. In 1970, she was sent by the State to the Soviet Union to study meat and milk processing technology in Moscow.

After 5 years of study, in 1975, Mai Kieu Lien returned home and was assigned to the Southern Coffee Milk Union factory (the predecessor of Vinamilk) as a production engineer, then was elected Secretary of Doan Thanh. Year of the company, then to the technical department, then to the deputy general director, in 1992, she was appointed as the general director of the company. During this period, the company faced many difficulties due to lack of capital and raw materials. But she is an "innovative tree", she has just helped the processing lines increase productivity and quality; has created a lively emulation movement to improve production.

Mai Kieu Lien has the decisive personality and radical thinking of a well-trained intellectual who has led and revived the company: In order to overcome the company's scarce foreign currency, she discussed with the collective. leaders associated with import-export companies, typically Seaprodex, using foreign currency to export, negotiating to buy raw materials directly from manufacturers in Poland at a cheaper price. Since then, expanding production, exceeding targets, increasing own capital, factories began to revive.

The Dielac milk powder factory that Vinamilk took over from 1975 could not operate because of the documents and technical drawings the old owner brought with him. After the survey, Mai Kieu Lien proposed a plan for the Vietnamese staff to recover on their own. She believes deeply in the qualifications of the Vietnamese engineering team. In the end, with only 200,000 USD plus the gray matter of scientists, Dielac dairy factory was restored and operated effectively, instead of having to spend millions of dollars to hire foreign experts.

The harder it is, the more determined she is to be creative. Vinamilk develops and grows by itself. For her, if you want to have a leading product in the market, you must always be creative. 90% of Vinamilk's new ideas come from the "captain".

More than 200 dairy products, from the high-end segment to product lines that improve, promote health, take care of beauty, develop physical and intellectual community. The company expands and develops the domestic market while looking for other markets in the world. Vinamilk's products have reached 16 countries around the world, of which Vinamilk won overwhelmingly in the Iraqi market.

Mai Kieu Lien has drastically launched a policy on proactively creating raw materials, developing the company's own farm system and cow herd. Farmers are given incentives to buy shares with 70% of par value, if they do not have money to buy, they will be guaranteed a loan by the company to buy.

The humanity of the head of the business is also reflected in the depth of community development. Vinamilk for a generation of "bright eyes and tall figure", "reaching the heights of Vietnam", nearly 19 million glasses of milk given to children; Vinamilk scholarship to nurture young Vietnamese talents and other charitable activities.

In 2012, Vinamilk reached 1.3 billion USD, equivalent to 1% of GDP. Vinamilk has reached the Top 200 best enterprises in Asia. Received noble titles of the State, of professional magazines and of international organizations. Mai Kieu Lien reached the Top 50 most powerful businesswomen in Asia, is a hero of labor and many other noble titles.

The direction of Mai Kieu Lien and Vinamilk's leadership shows a lot of ambition: Vinamilk will become a multinational corporation and will achieve 3 billion USD in revenue, there will be farms to be self-sufficient in 40% of raw materials in the coming year. 2017. Mai Kieu Lien said: "Once you have reached a consensus in leadership, then just do it, don't turn back".

LY NGOC MINH with Minh Long Ceramics

Ly Ngoc Minh was born in 1953 in the cradle of Binh Duong ceramics. His father died early, but the image of his father drunkenly filtering yeast has haunted him since childhood.

Ly Ngoc Minh left school very early, and he dreamed of making a "revolution" for his hometown's ceramics.

In 1968, 16-year-old Ly Ngoc Minh was given 2 taels of gold by his mother to start his dream. After 2 years of diligent research, in 1970, he and his friend opened Minh Long company.

Right from the early days of starting a business, Ly Ngoc Minh has determined that his working goal is for passion, not for making money.

The majestic nature of Vietnam, the beautiful Vietnamese cultural traditions, the kind Vietnamese people have blown into his soul an artist's personality, expressed through the patterns and designs of folk songs. proverbs have the appearance of a poetic Vietnam. The love of ceramics and the love of his homeland have become the driving force for him to continuously create. He said: "I would like to introduce a miniature Vietnam to my friends in five continents".

He wanted Minh Long's products to be of high quality, keeping up with market trends, so he set out to "study abroad" around the world in search of the latest and highest quality technology.

1380 degree high temperature firing technique; the application of 3D technology to create 3D space; apply some knowledge of physics; The improvement of the traditional kiln construction method so that the fire burns evenly... has given Minh Long products outstanding quality because of their clear whiteness, gloss, thinness, and no impurities.

Minh Long's products reach the peak of no border, no time. Famous at the Frankfurt fair (Germany) and honored to become a gift for national diplomatic events. Minh Long also pays attention to the domestic market, being close to consumers in terms of price but still ensuring quality.

Minh Long won the Golden Lotus Cup in 2010, won the Asia Pacific Award in 2011, and has launched products with the nature of national products such as the Vietnamese Soul Cup, the Vietnamese Dragon Cup, and the Thang Long Jade Cup.

Ly Ngoc Minh was honored "Top 50 Pioneers 2012".

It can be said that the development of Minh Long today is a process of "fighting" continuously by Tai and Tam. Minh Long has become the number one pride in the Vietnamese product lines that can stand shoulder to shoulder with friends around the world.

Dao Hong Tuyen with Tuan Chau Pearl Island

Dao Hong Enrolled in 1954 in Quang Ninh. When he enlisted in the army, he joined the Airborne Convoy at sea, in charge of transporting weapons into the southern battlefield.

After the war ended, he continued to join the volunteer army on the K battlefield, and then along with his teammates received the task of transporting the paralyzed corpses from Cambodia to the country.

After returning home, with a small allowance, he decided to change majors. He chose Saigon to fulfill his dream. Initially in Saigon, he lived a wandering life like a street youth, doing anything, from cleaning the pigsty to serving, also suffered a lot of bitterness, but he needed work to sustain his determination to "get rich" ".

Later, Dao Hong Tuyen worked for a civilian ship serving foreign ships. When he had a little more money, he got acquainted and filtered out a list of people who worked in science and technology trained by the old regime, and together with them studied and made in abandoned factories with iron and steel and scrap after the war. painting. Then he built factories, factories of beverage, fertilizer, confectionery… In 1988 he participated in building Saigon supermarket.

Knowing his ability, the Central Youth Union invited him to be the Deputy General Director of an import-export company, this is an opportunity for him to come to Singapore, Australia to study and do more research.

When the mechanism opened, Dao Hong Tuyen quit working for the State, he opened a confectionery, import-export company. The business is developing strongly in the South, in 1997, the leader of Quang Ninh province invited him to be a consultant and suggested that he invest in Tuan Chau. Dao Hong Tuyen discovered the potential of this island, but because of the ongoing regional crisis, foreign investors withdrew. He took the opportunity, the recession had reached the bottom and he was determined to carry out the project. He built a road crossing the sea 2km long, 25m wide to bring Tuan Chau closer to the mainland and to realize its potential. Many people consider him crazy.

He directly commanded the construction site, nearly 3 years, millions of cubic meters of soil and rock have been poured into the sea. Finally, 8.2.1999, the road to the island was officially completed.

He thought: "Must make Tuan Chau more beautiful, attractive and humane": 4km long artificial beach, Vietnam Food Garden, Dolphin Performance Club, Water Music Dance Performance Palace, Cruise system… He turned Tuan Chau into Ngoc Chau.

He founded Au Lac Co., Ltd. to have conditions to help veterans of the Zero Number Train. His company has participated in many activities to help the poor, he has contributed 1 million dollars to support the Japanese people devastated by the tsunami because he thinks Japan has helped Vietnam a lot through ODA.

Tuan Chau Group is the Top 100 Vietnamese Gold Stars; Awarded The Guide Award and numerous certificates of merit. Dao Hong Tuyen himself won the Outstanding Entrepreneur 2009-2010, was awarded many medals and certificates of merit.

What has helped Dao Hong Tuyen achieve such success? According to him, it is knowledge, it is science and technology. The marketplace is a battlefield without guns, he said, where knowledge is still the deciding factor. Intangible capital is wisdom that will create countless tangible things (money, houses, land...), but intangible capital cannot be bought. Therefore, he knows that the knowledge left behind by the old regime is a valuable resource. He used to bail people who crossed the border were arrested because he knew they were talented. This job is very dangerous, but he still does it because he believes he is doing the right thing. Abandoned factory, scrap iron and steel after the war, technical staff of the old regime he turned into production technology.

How to exploit that resource, manage thousands of workers, that is general knowledge and leadership qualities. Whoever has those qualities will be successful.

DANG LE NGUYEN VO with Trung Nguyen Coffee

Dang Le Nguyen Vu was born in 1971 in Khanh Hoa. In 1979, his family moved to Dak Lak. In 1987, when he was 16 years old, his father died, the family fell into difficulties, he had to work to earn money to go to school. In 1992, he entered the Medical School of Tay Nguyen University. While studying in the third year of medical school, Dang Le Nguyen Vu realized that he was "misplaced", not interested in this medical profession, he decided to quit school. His mother was crying like rain, trying to convince. But he thinks that it is better to lose 6 years of medical school than to regret making his life useless. He was determined to go to Saigon to find his cousin. He absolutely believes that he is not begging, he is just asking others for a chance, which makes him not discouraged.

Arriving in Saigon, his uncle advised him to take it slow because he was still very young, go back to Ban Me Thuot to complete the study program and then let's be good. Obediently, he returned to complete his medical degree. Not working as a doctor, he is determined to process the best coffee and export it to the world market. You know, Buon Ma Thuot has the best Robusta coffee in the world, is the coffee center of Vietnam, but his coffee farmers are still poor. While other countries do not grow a single coffee tree, they still benefit from coffee thanks to processing and packaging technology... because Vietnamese coffee is only exported raw.

Many people consider him a "heavy madman", but three friends "feel" his brand dream and agree to help. He went to the coffee buying agent and asked them to lend him a few kilograms of coffee, he roasted and then left the shops. Seeing him as a decent and aspirational person, he created conditions.

In August 1996, the first Trung Nguyen coffee shop was born. All stages of roasting, grinding and processing took place in a wooden house of 2.8 square meters .

Up to now, 2012, Trung Nguyen's revenue is 200 million USD, products are present in more than 60 countries around the world. Legendee weasel coffee becomes the Cultural Diplomacy Ambassador of the Ministry of Foreign Affairs. He was honored as King of Coffee, Top 50 Pioneers 2012, he founded the Fund for Innovation and received many other noble titles.

Although he has achieved such results, he still has other dreams.

For thousands of years, Vietnamese farmers are still poor and backward. Meanwhile, we export rice, coffee, tea, pepper... In the current and upcoming climate change, demand is increasing, agriculture is the "soft power", but Vietnam does not hold get that power to control the game. So, we have to redo this big problem.

How can agricultural productivity increase 10 times, 20 times, that is the potential. What is the intelligence of Vietnamese people for? In fact, there are countries that are many times more difficult than us, but they have done it.

As for coffee, it is a “renewable black gold mine”, thanks to technology, packaging, presentation, storytelling. Knowing how, it will be a sustainable resource for the nation.

To the young generation, he entrusts:

Young people today have much more conditions than previous generations: wired and wireless technology, learning opportunities, international exchanges, access to financial resources, markets... But the main thing is core is ambition, will, spirit and desire to be strong.

Must "look around the globe" to see many valuable lessons around, know how to take international lessons to handle their basic problems well. Knowledge, learning, and discovery must be considered as the joy of life. You have to study all your life because if you don't keep up with the times, you will be eliminated.

And when thinking changes, life changes.

Gian Tu Trung with Pace Trường School

Gian Tu Trung was born in 1974 in Nghe An. He attended high school in Nha Trang and then studied at Saigon University of Economics. He completed his Master's program in Geneva, then was a long-term PhD student in London (UK).

Gian Tu Trung started his business quite early, ups and downs and stuck with Cho Lon plastic base. After that, he worked as a consultant at three leading consulting and auditing firms in the world, then returned to work at the State Securities Commission in Hanoi.

In the end, Gian Tu Trung realized that the teaching profession and the education career were the most suitable for his nature. He and his partner founded PACE - a specialized school for entrepreneurs, with a "mission" to contribute to shaping a new business economy in Vietnam.

PACE always upholds the value of real learning, non-degree since its establishment since 2001, the school has deployed thousands of courses, with 110 training programs for more than 80,000 leaders, directors, entrepreneurs. of companies, groups, organizations at home and abroad. The university has also organized international seminars with the participation of "top minds" from around the world. The school has built a bookcase of Doanh Tri and also contributed to in-depth research on education through the establishment of the IRED Institute with the policy of enlightening education for a civilized society.

Gian Tu Trung is a member of the Executive Council of the Asian Comparative Education Association and a member of the US National Association for Educational Research. He was awarded the "Young Global Leader" award by the World Economic Forum (WEF) in 2013.

Gian Tu Trung believes that human enlightenment is to distinguish "who is who", "what is what" and "who I am". According to him, there is only one way for each person to become an enlightened person, which is the "real learning" way. Therefore, good books and precious books will play an important and pioneering role in educational reform and social enlightenment.

He said, whether you are an owner or an employee, a boss or a soldier, a mandarin or a citizen, a teacher or a worker… all is not important. The important thing is to do what you're best at, in line with your personality best, and create the most value.

Form yourself, this self is very sacred. That is culture – individual culture! It is the thing/values ​​that make someone or something something for which, or to protect it, one is willing to sacrifice everything else. Because culture is not only something that helps people not to fall into the "deep"; recognize and move away from the bad, the evil, but also the thing that helps people overcome the "high pass"; overcome all difficulties and adversities towards the right and the beautiful.

Today, the deep integration makes the crisis among young people more severe. And the task of young people, is not only concerned with overcoming the crisis, but also how to think of ways to prevent such a crisis from happening again. Because besides the problems posed, a time of crisis like this is also an opportunity for young people to look at themselves, because "change comes from me".

Part 2 – Seeing the world


The top 20 is Carlos Slim Helu and his family of America Movil company with a fortune of $ 73 billion. The person at the bottom of this Top 20 list is Larry Page of Google company with a fortune of $23 billion.

The total wealth of 20 billionaires accounted for 0.0366% of world GDP in 2012.


(The famous letter to the Teacher)

Please teach my children these things:

1. Not everyone is fair, honest. But for every scoundrel we meet, there will be a righteous person somewhere.

2. A dollar of your hard work is much more valuable than the $5 you earn.

3. Know how to accept defeat and how to enjoy the joy of winning.

4. Know that the people who bully others the most are the ones most easily defeated.

5. Seeing the magical world of books and having enough time to quietly reflect on the mysteries of life.

6. Know how to listen and filter what you hear. Be gentle with those who are gentle and tough with those who are rough.

7. Know how to smile when sad and know that there is no shame in tears.

8. Know how to ridicule the cynical and beware of the sweet, full of traps.

9. You can sell your muscles and brains for the highest price, but never sell your heart and soul.

10. Knows how to turn a blind eye to the screaming crowd but stand up straight to defend what he thinks is right.

11. Please be gentle with me, but don't pamper me because I need testing to train.

12. You must always have absolute faith in yourself in order to have absolute faith in humanity.

STEVE JOBS gives a speech at Stanford University

First story:

I never had a university degree. This is my closest approach to a graduation.

So, why did I drop out of school? Since all of my parents' savings had to go into paying for my school fees, I didn't find it effective. I started dropping the required subjects that I wasn't interested in and only enrolled in the subjects I was interested in. I dropped out and decided to just enroll in a literacy class to find out how they do it. This is an artistic and historical subject that science cannot grasp, and I find it magical. Trying to follow your passion and satisfy your curiosity is priceless. I didn't have a place in the dorm, so I slept on the floor of my friends, exchanging soft drink bottles for 5 cents to buy food.

But 10 years later, when we designed the Macintosh, everything was back in me. If I hadn't dropped out, I would never have taken a typography class, and Mac computers probably wouldn't have the rich font system they have today.

So believe, the dots, the events in your life in one way or another will affect your future. You have to have faith in something – courage, life destiny, destiny or whatever – that way of thinking has made all the difference in my life.

Second story:

I founded Apple in my parents' garage when I was 20 years old, we worked hard for 10 years and grew into a $2 billion company with 4,000 employees. We gave birth to the creative fruit – the Macintosh – when I turned 30.

Apple has hired someone who I think is talented enough to run the company with me. Everything went well. But then, our vision for the future was different and could not be merged, the management sided with him. At the age of 30, I was fired from the company (fired at the company I founded!). What I've been chasing all my life is gone.

I still love what I do, I decided to do it all over again. I founded NeXT and Pixar. Pixar created the world's first computer graphics movie. Apple acquired NeXT. I'm back on the Apple revival mission. I'm sure none of the above would have happened if I hadn't been fired by Apple. It's like a bitter and terrible medicine, but the patient needs it.

Sometimes life will hit you in the head with a brick, don't lose faith. I understand that the only thing that keeps me steady is passion. Do what you believe it will be great.

Third story:

I read somewhere: “If you live each day as if it were your last, one day you will be right”.

Always thinking that I will die soon is the most important tool to help me make the big decisions in life. Because almost everything from hope, pride, fear, shame or failure will disappear when you will face death. When there's nothing left, there's no reason not to listen to what your heart tells you.

No one wants to die. Even people who want to go to heaven don't want to die to get there. But death is the destination that we all have to reach, no one can escape it. Death as the best invention of life. It is a life changer.

Your time is short, don't waste it living someone else's life.

Part 3 – Vietnam “in my eyes”


Vietnam has an area of ​​331,212 km2 ( ranked 66th/world), with a population of 92 million people (ranked 14th/world). In which, the labor force is 49 million people (ranked 13th in the world) and the population under 25 years old reaches 43%.

Power output: 117 billion kWh (ranked 32nd in the world), crude oil 336,100 barrels per day (ranked 33rd in the world), natural gas 9.3 billion m3 ( ranked 45th in the world).

There are 127,318 million mobile subscribers (ranked 17th/world), and 23,382 million internet users (ranked 17th/world).

GDP: $325.9 billion (2012) (ranked 42nd/world)

Average GDP: 3,600 USD/person (ranked 170/world)

Foreign exchange reserve of 23.88 billion USD (ranked 56/world), competitiveness ranked 75/144 countries and human development index ranked 127/187 countries.

Haven't escaped the middle income trap yet.


The top 20 leader is Mr. Pham Nhat Vuong of Vingroup with assets of VND 18,125 billion.

The person ranked 20th is Mr. Nguyen Duy Hung of Saigon Securities Joint Stock Company with assets of VND 609 billion.

The total assets of the 20 richest people in Vietnam in 2013 was US$1,019,362,671, accounting for 0.0072% of Vietnam's GDP in 2012.

LETTER TO A FRIEND by Professor Tran Huu Dung, Ohio University, USA

I only see you from my podium and through your pressing letters, I feel that: you have just had faith in the future, but that belief is disturbed by the present.

I thought: "Each generation has to find a future for itself". Although, our generation has devoted and sacrificed a lot for the country, but we still feel guilty that we did not prepare for your future, and left a country with many dark patches.

When the "market" whirlwind covered our country, a part of the "intellectual" was corrupted, caught up in privacy, hypocrisy made many of you bored and sad. I dare not speak on behalf of anyone, I have to apologize to you.

But no matter what the present is, the future will come, and that future is in your hands.

The world changes at a rapid and profound pace, that is the process of so-called "globalization", it will bring you countless opportunities, get ready. But it also raises many issues that you need to think about.

First of all, the preservation of ethnicity because it will reflect feelings for the homeland, the country, its roots. How to exploit opportunities while preserving our uniqueness.

Second, globalization does not mean that you are an international citizen and no longer a citizen of a country. Depending on your situation and profession, you should "do something" for your people. It is not necessary that you return to your home country, but living in the heart of your nation, you will also receive love and affection that cannot be found anywhere else.

Globalization means that there are no national borders, but old conflicts will reappear in other ways. Be sober, not naive. Cooperation to find common solutions is necessary but not forgetting the actual interests of the country.

Another face causes a tension between a technology-based culture, a market economy and a humanistic culture whose image is literature and art. Preserving “traditional values” and promoting humanistic literature will require your creativity.

The integration brings with it many potential dangers, the hustle and bustle life, no time to look back. You should take some time to settle down and meditate.

Take care of those in need. A society where everyone is "kind" to each other, everyone has the opportunity to progress is a beautiful society, worth living.

Youth is not only a preparation for the future, but also a period of reality of your own life. Enjoy your youth.

Let's keep the faith and actively implement it together, because it is our duty to ourselves.


Article by Dr. Giap Van Duong, formerly working in the UK, Singapore, currently working in Hanoi:

Vietnam, we are in a difficult time: in the country, there is inflation, the economy is difficult, production is reduced, many businesses go bankrupt. In addition to the East Sea, China constantly causes tension. In the world, the situation is not very bright.

Many people are very pessimistic. Personally, instead of looking at the gray picture forever, I look at young Vietnamese people. I believe in youth. It is youth who will be the savior of the country.

But I don't judge, I just observe youth. They are living. Do your best sometimes. Sometimes jittery. Sometimes wobbly. But they are certainly alive. Where there is life, there is growth.

IM worry. Sometimes to the point of torment, irritation because of feelings of injustice and helplessness. I did not see the spread of a free and liberal youth, the brilliance of aspiration.

I have a sharp feeling of pain because there are so many dark, lackluster faces, too many skinny young people who are sicker than our generation during the subsidy period.

I asked them why? – We have difficulties – I listen to my heart. There is something very absurd here. Is that abandonment? Many young people have struggled on their own, struggling with the bare minimum of daily needs, exhausting them! Even they lose confidence, lose their valuable asset, which is youth.

Whose fault? Not really the fault of the young people. It is certainly the fault of part of the forerunners, of the system, of society that have partly abandoned them.

Youth is not a distant future but the reality of the country.

The country needs to rise. Therefore, for young Vietnamese, a rise to self is necessary. When groping in the dark, there is no other way to light a torch for yourself, to make your own way forward.

Live, create, fly, explore, believe in yourself, cultivate great aspirations. It is not anyone else, but the young Vietnamese who are the saviors of the country.